10 easy ways to make any PowerPoint presentation awesome

Make your PowerPoint Presentation awesome

Updated to Speaking on May 3, 2023.

I was in a car the other day with a radiologist and a neurosurgeon talking about hypertension.

This conversation is actually not as unusual as it might sound. I volunteer for a local society that does trail clearing in a popular hiking and mountain bike park and many of the volunteers happen to be recently retired doctors.

Back in the car, one of the doctors happened to mention that recently his medical partner, who is in his early 60’s, had a mild stroke. As we wound our way further up the dirt road to our work site my education continued.

I learned that strokes are the second biggest cause of mortality worldwide and the third most common cause of disability. The scary statistics get worse. As you age your chance of a stroke doubles every 10 years after 55.

There’s a checklist of health conditions that make you more susceptible to a stroke, like obesity, high cholesterol, and diabetes. But the biggest culprit – six times out of ten – is hypertension or high blood pressure. In my books, that’s worth paying attention to.

What’s interesting is that stress, in itself, is not the direct cause of high blood pressure. It’s what we do when under stress that leads to nasty results. We eat too much, drink too much, and move too little. Basically, we deal with stress by making unhealthy choices.

For me, stress starts with worry.

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Ngoc Son Temple, Hoan Kiem Lake, Hanoi, Vietnam

I’ve had a lot of worries

There is a world of problems you can worry about – take your pick. You can worry that Ukraine will be pummeled into a tiny province of rubble, or that we’ve passed the tipping point with global warming, or the tiny spot on your chin is cancer.

Or not.

“I’ve had a lot of worries,” quipped Mark Twain “most of which never happened.” Our mind loves a good worry. Like a dog chewing a bone, we want to turn our worry around, looking from all angles, poking and prodding until it swells up into something bigger than it really is.

I used to worry incessantly before every keynote speech. I’d worry I’d miss my flight or wasn’t prepared enough, or I would be greeted by the “audience from hell.” Trust me, when you have 60 minutes to educate, entertain, inspire, motivate, and get laughs from an audience you’ve never met before, any sane person would invent a long list of worries.

It was at one of those events when a fellow speaker opened an exit door for my worries. He suggested that audiences don’t want you to fail – in fact, they want you to succeed. “They want to see you having fun—enjoying yourself. That way,” he explained, “they can enjoy the ride with you.”

When I accepted the long list of what I could never control – my flights, the audience, the speaker before me going overtime – I was free to focus on what I could control.

Enjoying the moment.

What your life will have been

In her book, Comfortable with Uncertainty, Buddhist nun Pema Chödrön tells the story of delighting in the preciousness of every single moment.

A woman is running from lions. She runs and she runs, and the lions are getting closer. She comes to the edge of a cliff. She sees a vine there, so she climbs down and holds onto it. Then she looks down and sees that there are lions below her as well. At the same time, she notices a little mouse gnawing away at the vine to which she is clinging. She also sees a beautiful little bunch of strawberries emerging from a nearby clump of grass. She looks up, she looks down, and she looks a the mouse. Then she picks a strawberry, pops it in her mouth, and enjoys it thoroughly.

Learning what to focus on, and what to ignore, seems to be the ultimate secret to living a healthy, stress-free life. “Whatever compelled your attention from moment to moment,” writes Oliver Burkeman in Four Thousand Weeks (a must-read for anyone over 50), “is simply what your life will have been.”

So, what are you focussing on?

What to focus on

You can learn a lot when you’re the dumbest one in a car full of doctors. I learned that strokes are a silent pandemic. And that hypertension is the leading cause of that pandemic. And I learned the leading cause of hypertension is stress.

I was also reminded that stress is a choice.

We all have lions and tigers in our life. Maybe even a mouse or two gnawing away at something we value. Meanwhile, we have the moment.

Choosing what to focus on (and what not to) might just be the healthiest choice you can make.

Got this far? You might also like these posts:

Photo of eggs by Nik on Unsplash
Photo of Ngoc Son Temple by author
Photo of tigers by author

This post was updated in 2023.

It was 20 minutes before lunch, my client was frantically looking at the clock, and the audience was squirming. We had suffered through endless forgettable PowerPoint slides and were all hoping for a merciful end. That’s when the presenter announced, “I see I’m running out of time, so I’ll just hurry through my last 30 slides.”

We’ve all suffered through slide shows with long lists of unreadable bullets, unnecessary YouTube clips, and overuse of graphics. Instead of holding our attention and making their point even stronger, each slide distracts the audience with more content they don’t need. Bad slides are agnostic. You can use PowerPoint, Keynote, Prezi, Google Slides, or hold up a piece of paper – it’s all a distraction if you don’t do it well.

Done well, a thoughtfully prepared slide deck can be the perfect slide dish for your full meal presentation. Done poorly and your audience will feel like they made one too many trips to the buffet table. This post will help you do it well.

For the first years of my speaking career, I presented with 35mm slides. You know, the photographs framed by cardboard that got jammed in the projector? That was me – hauling out the projector, clicking in the carousel, and praying that tonight it would all work. I soon learned that the more slides I showed the less the audience listened to me. So I cut back on the slides. I also noticed that when I switched to a black screen (see #9) the audience turned all their attention to me. So I practiced fading to black whenever I told a story or had an important point to make.

How I started

When I switched to PowerPoint I suddenly had a candy shop full of treats to sweeten my presentations with. And I started making all the same mistakes again: too many slides, too much content on each slide, and too distracting. After every presentation I always do a quick debrief – what worked, what needs to change? And slowly I developed a checklist for slide presentations.

I have shared with checklist with hundreds of speakers to help put the spotlight on them. Some were designing a new speech, some were preparing for a webinar and others needed slides to back up a video presentation. In every case, this checklist made their presentation better. They sold more products, got more referrals, and, in most cases, spent a lot less time working on their slide deck.

If you’ve ever struggled to create interesting slides or worry your slides are too wordy or you have too many of them, this will help.

Here are my 10 easy ways to make any PowerPoint presentation awesome.

1. Build your slides last

This might be the most important rule on the list. Don’t build your slide deck until you build your presentation.

You could be tempted to start monkeying with slides early in your speech writing process – after all, it’s a fun way to procrastinate from all that hard thinking – don’t. Building your slide deck before you build your presentation is like building a road before you know where it’s going.

Your slides are there to ADD to a well-designed speech, not to replace it.

2. Don’t try to replace you

People come to hear you. If you are launching your service on a webinar, they want to know how this solution has helped you and whether is it right for them. If you are delivering a keynote speech or workshop, they want a glimpse into your solutions that can help move them forward in their work or in life.

Fancy transitions, superfluous video clips, and endless bullet points will get your audience’s attention, but take their attention off of you. Every time you hit the clicker the audience leaves you and goes to the screen.

Your goal for every presentation is to deliver the goods, not the slides.

3. Use a consistent theme

We are easily distracted and confused. That’s why brands always anchor advertising on their unique colors, fonts, slogan, or a jingle. They know that consistency in their brand theme builds recognition and puts more attention on the message. You should do that with your slides.

Start with a simple, white background and san serif fonts.

A consistent, simple theme helps your audience focus on the content of each slide. Watch TED talks that have gone viral to see how simple a slide theme can be, like the ones by Dan Pink The puzzle of motivation (30M views), and Shawn Achor The happy secret to better work (25M views).

4. More images, less text

Want to quickly reenergize a tired slide deck? Make your images larger (in this post I share where to get free images) and reduce the text size. Remember, the theme in this post is that you are the presentation, not your slides.

Your brain can process images 60,000 times faster than text. When you use images (and less text) you allow your audience to process the image without distracting them away from your powerful story, or making a critical point. Like subtle mood music in the background of a dramatic movie scene, images can augment and enhance what you are saying without stealing the show.

5. One story per slide

When I started using PowerPoint I would have 60 to 80 slides for a 60-minute speech. It was a lot of work to prepare each deck and when I was deep into the speech I would sometimes forget where I was and have to jump forward a couple of slides.

Then it became 30-35 slides and I could breathe easier, knowing that fewer clicks meant less to worry about. As my confidence grew it became 10-12 slides and each slide became a key part of storytelling or point-making—they had to earn their place.

I might use a slide as a backdrop to a story or for a short list that supports a lesson I’m delivering. Either way, it’s always on ‘story’ per slide. If I don’t need a slide, I fade to black (#9).

But, I always stick to one story per slide.

6. Reveal one bullet at a time

This is an easy one – reveal one bullet at a time. The function of bullets is to reinforce (not replace) what you are delivering. That’s why they need to be short (see the 2/4/8 rule, below). A good bullet point is complete on it’s own, but much better when combined with a live presentation of it. Here’s an example from a list of (very wordy) time management strategies:

Infrequent visits to your Inbox give you more time for deep work
time blocking allows you to protect time for important work
the Pomodoro technique can help you focus with fewer distractions

A better list – like one you might use on a PowerPoint slide – would be:

visit your Inbox less often
block time for important work
the Pomodoro technique helps you focus

To reveal one bullet at a time in PowerPoint, right-click on your text box, select Custom Animation > Add Entrance Effect and then choose the effect you want. In Keynote, click Animate > Build in and choose the effect you want.

7. Leave the fireworks to Disney

It’s great that you know how to turn text into flames and make images spin with the click of your mouse – but leave those fireworks to Disney. Your job is to make your content the star of the show. Every time you haul the audience’s attention away to some animation you lose a truckload of opportunity to help them.

Your slides can still be amazing and helpful, but that should always be secondary to your primary purpose of helping people. Simple transitions, clean, san serif fonts, and large, attractive graphics trump PowerPoint tricks, every time.

8. The 2/4/8 rule

When I am advising other speakers I often don’t know their topic—certainly not as well as they do. So I rely on certain rules I have developed over many years. For slide decks, I use my 2/4/8 rule. Here’s how it goes…

about every 2 minutes I have a new slide (that’s 30 slides for a 60-minute speech),
no more than 4 bullets per slide, and
no more than 8 words per bullet.

Just like any recipe, you can mess with the ingredient a bit. If your content is more technical, you might need more slides. Sometimes I need 5 or 6 bullets. I use the 2/4/8 rule to remind me that slides are there to support what I have to say, not replace me.

9. Fade to black

The last time I was shopping for a car, I noticed the salesperson had a clever technique. While he asked how I liked the car and if I had any questions, he kept his sales offer face-down on the table. Because there were no other distractions, he had my full attention. And when it was time to reveal his offer, it was much more dramatic (so was the price!) Use the same technique with your slides.

When you fade to black you regain your audience’s attention. For example, after I present a solution, I’ll fade to black while I expound on how to apply that solution in my audience’s work/life. When I’m finished, I turn black off and go to the next point. Or if I’m halfway through a story I’ll fade to back before the punchline so I know I have everyone’s attention.

It’s no different than a close-up scene in a movie—the director wants you to focus only on the speaker. Note that if you are shopping for a slide remote, be sure that yours has the black screen feature.

10. When in doubt, delete

This might be the most advice I can leave you with. When in doubt, delete it.

There is a weird attraction to more. Authors add more pages thinking it makes the book more valuable. Sales people who talk too much miss the opportunity to ask for the sale. And presenters add more slides thinking it will make them look better. Wrong.

When you are doing the final edits on your slide deck, the ultimate question you should be asking about each slide is,“Will it make my speech better?” If not, dump it.

Remember, nobody will miss what isn’t there. Also fewer slides allows you more time for side stories, spontaneous thoughts or even time for Q&A.

Remember this…

I’ve said it numerous times in this post, but it’s worth repeating. You are the show, not your slides. More slides means more time your audience is not paying attention to you. Fewer (and better) slides means you have more time to build rapport, share memorable stories, explain your solutions and motivate your audience to action. You are there for a reason. Now go and deliver.

One last thing. Spend the $80 and pack a remote (with spare batteries.) Nothing’s worse than watching a speaker repeatedly lean over, hunt for the right key, and then peck away to advance the slides.

If you enjoyed this article, here is more about presentation skills:

How the experts create world-class PowerPoint Slides (and you can too)
PowerPoint Primer – the only 3 slides you’ll ever need
How to add video to PowerPoint and Keynote like a pro

Slide by Nathan Anderson on Unsplash