HUGH CULVER

How to hook any audience and capture their attention

How to hook any audience and capture their attention

There’s lots of opinions about how to start a speech. Some say start with a joke. Some with a story. Some with a confession. Some even use video to break the ice. All of those can work, but in this post I’m more talking about what comes next—how do you hook your...

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Why you need to SLAP your Audience to be Memorable

Why you need to SLAP your Audience to be Memorable

In the late 19th century, in a lab at the University of Berlin, German psychologist Hermann Ebbinghaus was staring intently at a long list of nonsensical 3 letter words. Curious about the slippery nature of memory, Ebbinghaus was carefully measuring his memory recall...

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