HUGH CULVER

Most Popular Articles

The Salesperson in You

The Salesperson in You

“Never mistake a quantity of calls for a quality of salesmanship." - David Ogilvy The speaker before me is brilliant.  They are an encyclopedia of knowledge, spilling out facts, statistics, and convincing arguments. Slide after slide delivered brilliant graphs...

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Want to make more money? Solve a bigger problem.

Want to make more money? Solve a bigger problem.

When Arthur Fry walked into the seminar it was a day like any other. At the front of the room, a development researcher launched into his presentation. "Part of my job is to develop bigger, stronger, tougher adhesives. This,” Spencer Silver admitted pointing to a...

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