For a couple of years I’ve been raving about the not-so-secret power of SlideShare. Typically, I am greeted with a response like “Huh? SlidesShare, what’s that?”. Well, for all you unwashed marketers, let me introduce you to a very exciting and creative way to get your message shared, improve your SEO ranking and even grow your mailing list. Welcome to SlideShare In the world of social media, LinkedIn is the king of… Continue reading
Three very sneaky ways to get done what you procrastinate about (starting right now)
You procrastinate. Admit it - we all do. I’ll bet Gandhi did, Mother Teresa, and Churchill. It’s human nature to put off nasty work. But here’s the rub: it’s also human nature to get things done. We are a species that… Continue reading
Create awesome content your customers will value, share, and buy
I just mind mapped my new opt-in gift for new subscribers to Expert's Enterprise (watch for this coming up soon). It's all about content creation. The more I work with infopreneurs (authors, coaches, seminar leaders) the more I see the… Continue reading
How to kick start your business with one question
One of the common questions I get asked by entrepreneurs is “How can I start when nobody knows me or knows what I do?” “Should I cold call?” is usually their next question. Of course you can cold call. And… Continue reading
Your pain is their gain – how to turn your bad news story into good news for your customers
We’ve all been there. The failed client contract, the speech that was, well, less than perfect, the meeting you forgot about, and the client that dropped you. Bummer. Life goes on, you mumble, as you put on a brave face. Yeah,… Continue reading