HUGH CULVER

Hyperbolic discounting and why your goals suck

Hyperbolic discounting and why your goals suck

If you struggle to reach goals you might have a bad case of hyperbolic discounting. What?!? Before I get to what hyperbolic discounting is, let me back up and first talk about goal setting. A typical assumption is that BIG GOALS (think: Jim Collin’s BHAG (Big Hairy...

read more
If this was easy…what would it look like?

If this was easy…what would it look like?

When Steve Jobs returned to Apple in 1997 the company was in trouble. David, in the world of computer Goliath’s, had swollen to hundreds of products, a shrinking bottom line and disenfranchised fans. Apple was bleeding cash and within months of insolvency. In short...

read more