HUGH CULVER

Are you walking your talk?

Are you walking your talk?

It’s easy to find broken promises - just point your blame-finger at: Lance Armstrong, ex-FIFA President Sepp Blatter, Volkswagen’s “diesel dupe”, and Bernie Madoff. Nothing new there - deceit’s been with us for as long as we’ve been bumbling along on this rock. But,...

read more
How to Get People to do What You Want using the IKEA Effect

How to Get People to do What You Want using the IKEA Effect

You’ve got to admit, we’re wired sort of funny. For example, do you have something in your home you’ve kept for no other reason than because you made it? Maybe it’s a drawing, piece of pottery or hand-knitted sweater - not much value, but for some reason, every time...

read more