HUGH CULVER

How to Get People to do What You Want using the IKEA Effect

How to Get People to do What You Want using the IKEA Effect

You’ve got to admit, we’re wired sort of funny. For example, do you have something in your home you’ve kept for no other reason than because you made it? Maybe it’s a drawing, piece of pottery or hand-knitted sweater - not much value, but for some reason, every time...

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Your dream life: instructions are included

Your dream life: instructions are included

It’s a funny thing getting IKEA furniture - the simplest furniture in the world always makes me feel simple. Somewhere around “Part A-16 fits into Part M-32” I leave to make some tea. The reality is, everything I need to complete the job and have happy results is...

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