How does SOS differ from other services?
There are completely automated social media services that push out generic posts. These are cheap and ineffective. There are also full service marketing companies that create strategies, and offer service to promote your business. SOS is neither of those.
SOS uses your content and content from non-competing authority sites to bring more traffic to your blog. We do not offer strategy services (although we do provide members with free information webinars and are happy to answer questions). We also do not offer special services, like promotions for special events, book launches, or campaigns, constant updates to your strategy or how your posts are created or presented, posting on social media sites that we do not regularly use.
Why is SOS so much cheaper than other services?
Great question! We designed SOS to be affordable for people who wanted promotional support, but didn’t want to engage a full service marketing company. To keep our prices low, we have designed a very efficient service. And that means we DO NOT offer certain services, like: promotions for special events, book launches, or campaigns, constant updates to your strategy or how your posts are created or presented, posting on social media sites that we do not regularly use. We also do not setup, edit or customize your social media profiles or offer social media marketing training or advice.
What blog posts do you pick?
Your Content Manager is looking at what you just posted, the top three most popular posts (based on Google Analytics results), and your past 10 posts.
How does SOS choose the Authority sites for my posts?
Ideal Authority sites are non-competing, high traffic sites. We may start with more obvious sites, like: www.huffingtonpost.com, www.forbes.com, www.inc.com and we might also use aggregate sites, like www.alltop.com and www.buzzsumo.com.
Your account information includes a list of “authority sites” that we update regularly. These sites were either supplied by you, or we have selected them because they are non-competing, high-traffic sites that regularly blog about your topic. If you want us to stop using one site, or you want to recommend a new site. Please send us that information here SOS@hughculver.com
Do you write content for me?
No, we do not write content for you. We select parts of the original content (your blog or Authority site blog) and then prepare it as a short post for social media. Most of the post is how you wrote it.
How often do my posts go out?
We post 1X to Facebook, Linkedin, and Google+ plus 4 posts to Twitter everyday.
How many posts to social media are about my blog and how many are about Authority sites?
About 45-55% of all posts are about and linking back to your blog. About 55%-45% are from Authority posts. 10 posts per month are quotations.
Where do my posts go?
We post to Facebook, Linkedin, Google+, and Twitter
Who is my Content Manager?
We have a growing team of talented writers, who are carefully chosen for their writing abilities (many have college or university degrees in English or Journalism). All live in Western North America.
Why can’t I have direct contact with my Content Manager?
Because we have so many members it would be impossible for our Content Managers to respond to special requests or questions. Instead we have a centralized customer service centre.
Does SOS promote certain sites?
SOS will never promote an individual site and does not receive any monetary or other compensation from any of the sites that are included as authority sites for SOS member posts.
SOS REGISTRATION, ONBOARDING, AND BILLING
What is the SOS onboarding process?
When you start with SOS we need to collect important information from you, like target market, Authority sites, etc. We also need to accurately prepare our Content Managers for your work. This process can take up to five days, depending how many new members are ahead of you. Once this process is complete, your posts will be scheduled without delay.
What day am I billed on?
We start the monthly billing cycle on the day your first posts go live.
How can I cancel?
If you are not getting the results you were looking for with SOS, please contact us first. We might have suggestions that will help you get the best results from SOS. If you do want to leave the SOS service, we require a minimum of 21 days notice before the end of the month. This requirement is needed because of the advance work we do every month for your account. If you want to cancel less than 21 days before the month end, you will be charged an additional month.
QUESTIONS ABOUT MY BLOG POSTS
How often should I blog?
We recommend you post a new blog every week. That level of frequency gives your Content Manager enough fresh content to create original posts from. More frequent posts means more content, which should lead to visitors staying on your site longer (which should be one of your goals), and opting-in to your list.
How long should my blog post be?
There is no one answer about blog post lengths. Neil Patel does a great job HERE of exploring this topic and sharing why his longer posts do so well. Our best advice is for you to experiment with long and short posts and watch how you readers respond (watch Google Analytics).
Should I always include images in my blog?
Eye-catching images will always out perform a post without an image. WordPress sites have a “Featured Image” button (right side menu bar) that you should be using for your main image (do not insert your main image into the text body).
Why did the wrong image get posted in my blog?
You either did not include an image as a Featured Image, or your site is not set up correctly to choose the correct image. WordPress sites have a “Featured Image” button (right side menu bar) that you should be using for your main image (do not insert your main image into the text body).
PROMOTION AND GROWING MY LIST
What can I do to promote my blog and get more traffic?
The short answer is: Lots! The long answer is that all blogs need promotion, both immediate, as soon as the blog is posted, and long-term. SOS provides both of those. Your Content Manager is looking at what you just posted, the top three most popular posts (based on Google Analytics results), and your past 10 posts. Here’s what you can do:
- Stay active on all the social media sites we use and respond to comments. Engaging readers in a conversation is a good way to get more interest in your site.
- Cross link between posts. This is a super easy way to get more traffic to your posts: whenever you mention a story, concept, theory, or technique in one post that you have talked about in a different post, insert a link to that other post.
- If you present at live events, make an offer to the audience and sign them up to your list right there in the room.
- Run campaigns that involve other experts, especially those that have a bigger list than you. You can offer to write a guest blog post, co-host a webinar, interview them, etc. The strategy is to get their site to point to your site. This is perhaps the most effective way to get a big boost in traffic.
- Use other tools, like Slideshare, Pinterest, or Instagram to drive traffic to your site.
What kind of opt-in gift should I have?
Your opt-in gift will encourage more people to join your list. There is no rule to what works best, but short, quick to consume, general content is a safe bet. Here are some forms to consider:
- short ebook.
- single, or series of short videos (promoted as a free course)
- downloadable articles
- checklist (like “20 essential questions all leaders should ask themselves.”)
- technology tips (like “my 12 favourite productivity apps”)
- motivational quotes.
- templates (like “12 step template for writing the perfect blog post”)
- results of a survey.
How do I interpret the Google Analytics report?
You should be receiving a report with our custom analytics report on the 25th of each month. The following will help you to interpret and get the most from that report.
Sessions vs. Users.
You will have more Sessions than Users. Sessions is the number of visits to your site in the time frame of the report (one week). Users are the number of unique visitors. If a User visits your site and is inactive (gets distracted, etc) and then revisits within 30 minutes they only get counted once. If that same user visits on Monday and revisits on Tuesday, that is two sessions. WHAT THIS MEANS: More Sessions is good. More Users is the goal.
Sessions by Social Network.
This chart tells you the social media platform (Linkedin, etc) that drove the most traffic to your site in the time frame of the report (one week). WHAT THIS MEANS: this tells you which social media platform is working best for you at that time. More attention there (thanking followers, asking questions, personal updates, etc.) will get you the best results.
Unique Page Views.
This chart shows the 10 top traffic pages on your site. “Unique Pageviews” is the number of unique visitors to that page, “Pageviews” is the total times that page was visited in that timeframe.
Sessions and Goal.
This chart shows the 10 top traffic blog pages on your site. This isn’t a perfect list: you will see “/ “ (which is usually your home page). But if you look at the words after the “/ “ you can usually tell what blog post that is.
If we were able, we have set you up with a “goal”. In the language of Google, a “Goal” is when your “success” page (the page the visitors go to after opting into your site) is used.
WHAT THIS MEANS: This is one of the most important clues to what people find valuable on your site. If you can, write more content about those topics. Also our SOS team will be giving extra attention every month to the top three posts.
What is Bounce rate?
[from Google] Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). So, if 100 people visit your blog and 40% click to another page, your Bounce rate is 60% (60% left after only one page). The lower the Bounce rate the longer people are staying on your site (which is a good thing!)