EE048 - Lessons learned for successful launch of new online course

Experts Enterprise Podcast

This is the podcast for speakers, consultants, coaches, and on-line marketers who want to grow their influence and income. Learn from experts like: Jay Baer, Guy Kawasaki, and John Lee Dumas. Get insights from author, entrepreneur, and speaker Hugh Culver about what works, what doesn’t work, and what you definitely want to avoid as you grow your expertise, and enterprise.

EE-048 – Debrief of BOSS with Jane and Sarah

Putting on an online program is sometimes a bit of a mystery. In this podcast, Jane Atkinson, Sarah Esch, and myself talk about our experience with launching and running BOSS (Business of Speaking School).

Break down of the BOSS:

Business of Speaking School
8 weeks long
Every Monday sent teaching component: 2-3 videos.
- Video topics – speakers’ website, speech outline, working with a bureau, pricing, how to negotiate sales, product development, etc.
Every Friday- live 90 minute call
Private Facebook Group (really valuable)
Strategy Call – 30 minute call with Jane or Hugh.

Launch:

March 2015
55 people signed up
Marketing- Facebook advertising and webinars

What went right:

Buyers felt they were going to get their money’s worth
Jane and Hugh coming together
- Synergy of marketing lists
- Collaboration

Challenges:

It created a very busy schedule
Creating as you go

What did you learn for next time:

Have realistic expectations for what your clients can achieve.
It takes time to create lots of great content (handouts, videos, calls, but you can transfer it to next time.

Marketing: