EE047 - How to WOW your event planner and get rebooked

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EE-047 – How to WOW your event planner and get rebooked

What I often say is that there are two types of audiences you have to deal with, delegates and event planners. Our job is to make both of them happy. The desires of delegates and event planners differ.

DELEGATES	EVENT PLANNER
entertainment	deliver as promised
relevant content	low hassle factor
be respected	no surprises
meet/exceed expectations	impress the delegates
approachable	respect the agenda

Here are 10 things you can do to wow the event planner and get rebooked:

Be easy to work with
- use checklists
- prepare for what they need
Show up early, stay late
Know you are not the star of the show
- don’t make demands
- your place is to deliver
Do your homework
Contribute, don’t take
- be generous
Build relationships
- speak to everyone you can
Use check-lists
- before/during/after event checklist – download
- packing
- presentation setup
No surprises
- be prepared
Stick to agenda timing
- write down your timing markers
Build relationships after the event
- follow up
- send gift to event planner
- leave an impression