Experts Enterprise Podcast
This is the podcast for speakers, consultants, coaches, and on-line marketers who want to grow their influence and income. Learn from experts like: Jay Baer, Guy Kawasaki, and John Lee Dumas. Get insights from author, entrepreneur, and speaker Hugh Culver about what works, what doesn’t work, and what you definitely want to avoid as you grow your expertise, and enterprise.
EE-047 – How to WOW your event planner and get rebooked
What I often say is that there are two types of audiences you have to deal with, delegates and event planners. Our job is to make both of them happy. The desires of delegates and event planners differ.
DELEGATES |
EVENT PLANNER |
entertainment |
deliver as promised |
relevant content |
low hassle factor |
be respected |
no surprises |
meet/exceed expectations |
impress the delegates |
approachable |
respect the agenda |
Here are 10 things you can do to wow the event planner and get rebooked:
- Be easy to work with
- use checklists
- prepare for what they need
- Show up early, stay late
- Know you are not the star of the show
- don’t make demands
- your place is to deliver
- Do your homework
- Contribute, don’t take
- be generous
- Build relationships
- speak to everyone you can
- Use check-lists
- before/during/after event checklist – download
- packing
- presentation setup
- No surprises
- be prepared
- Stick to agenda timing
- write down your timing markers
- Build relationships after the event
- follow up
- send gift to event planner
- leave an impression
Download my checklist for the before, during & after of an event
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