In a dusty laboratory, tucked away in the bowels of Florida State University, sat a plate full of freshly baked cookies. They were chocolate chip.
Beside them, on a separate plate, were a half-dozen radishes.
This odd (and slightly cruel) experiment was being conducted by Roy Baumeister, professor of psychology, who would later be recognized as a world leader in the science of willpower.
But, for now – back to the cookies and radishes.
Two groups were brought into the laboratory with the purpose of completing a short list of extremely difficult math problems. The kind of problems that immediately induce head-scratching and might even be unsolvable.
Before launching into the exercise, one group was invited to enjoy some cookies. And they did. The other group was informed the cookies were off-bounds. Instead, they were invited to enjoy some lovely radishes. Yum.
This forced snacking continued for some 15 minutes – one group happily munching cookies, the other having to resist the cookies.
Willpower is a muscle
What Baumeister wanted to prove was that something as simple as resisting the temptation to reach across a table and grab a cookie wears down your willpower.
Just like a muscle – you start the day with 100% reserves. But as you go through the day your willpower naturally wanes through fatigue, but also because of decisions you have to make. More decisions, less willpower.
In fact, that’s exactly what happened. The cookie-fearing, radish-eating group quit on the math problems far sooner than their cookie-munching compatriots.
Now, think about your typical day: how many decisions are you making even before sitting down to do the “real work” of the day?
Similar experiments about eating, exercise, shopping, and getting dressed have proven the same thing – willpower is a finite resource and excessive decision-making wears it down.
I also wrote about willpower in this post: How drinking tea can make you rich (and build willpower).
Why Willpower matters
If you breathe, willpower matters—“it’s the ability to do what you really want to do when part of you really doesn’t want to do it” (Kelly McGonigal, The Power of Willpower). Baumeister goes one further and says “Willpower is the secret to all success and well-being”
Maybe these examples of willpower in action sound familiar:
— I often don’t feel like writing this blog (shocking!), but I do.
— When it’s cold and blowing I’d rather skip my run, but I go.
— If I have to sort out an issue with a client I hesitate before calling, but I still call them.
— And when I’m frustrated or angry with someone my instinct is to walk away. But I don’t (usually).
The good news is, you can conserve willpower and build more of it – if you know how.
Little decisions like brown shoes or black (why do you think Steve Jobs wore the same clothes every day?), exercise or don’t, or Soy or 2% in your Americano burns willpower. Started with 100% – you’re now down to 88% and you haven’t read your first email yet.
Why do you think Steve Jobs wore the same clothes every day?
Read about my morning routine in the post “Why I joined the Morning Club”.
Create small wins
If willpower is like a muscle then you strengthen it with small wins. Make your bed in the morning – that’s a small win. Keep your promise of leaving 15 minutes early for work – another small win. Make those 3 phones calls to clients before 10:30 – another small win and you’re on a roll.
Each small win builds your confidence and your reserves of willpower.
Have more Willpower
In this blog I’ve written about habits, systems, public speaking, procrastination, even making money. And if I was to choose one topic that underpins all of my achievement-focused posts, it’s this one.
Willpower is the one (somewhat) controllable resource you can protect – even build, through the day. Your job is to take this seriously.
Every morning your willpower is restored – whatever happened yesterday is done, the tank is topped up – now it’s up to you how to use it.
Making lists won’t ever be enough to make you rich, thin, smart, or influential. You need willpower.
Here’s how to get started.
- Start with small changes in your routines.
- Resolve to remove wasteful decision-making from your life – like when to go to bed, what to eat for breakfast, or what to wear to work.
- Create a morning routine and stick to it (bonus points for exercise).
- Make your bed and create other small wins every day (especially in the morning).
- Avoid places designed to suck your willpower, like malls, big box stores, and busy restaurants. Retail experts intentionally design in distractions (why do you think big box stores are so noisy?) into your shopping experience to weaken willpower and make you buy the 24 pack of fudge bars.
- Keep promises, however small, like staying off email for an hour while you work on that overdue project, or leaving work at 4:30.
- Put just a little more effort into removing clutter from your life (you know what I’m talking about). Unfinished work (like putting things away) constantly pulls at your To-Do synapses and burns willpower – eventually you’re empty.
- Notice how little changes affect how you feel and respond to daily demands.
- Become a student of willpower – dig deeper and learn how to protect, build and employ willpower in your life.
If you’re ready to dig deeper, these are 4 of the best books I’ve enjoyed on willpower:
Willpower: Rediscovering the Greatest Human Strength, Roy Baumeister, Ph.D
You are a force of nature
You are a force of nature. I know this to be true.
The world conspires to wear you down and strip you of your cape. It’s your job to put it firmly on every morning and resolve to keep it there.
Make it happen!